An ex Acting Director of Marketing communications of the New Patriotic Celebration (NPP) Communication Team Yaw Adomako Baafi has lamented bitterly about the party’s marketing communications paralysis. According to him, this is a worry that a party that is in government has failed to coach its communicators to be able to task its policies and programs in order to douse the propaganda by the opposition He could not really remember that last time these were brought together to be skilled on communication strategies plus execution unlike the Nationwide Democratic Congress(NDC) which sometimes hold refresher courses for the membersYaw Adomako Baafi stated this has affected the conversation of the e-levy which is a positive thing but has been met along with contempt. “The e-levy is an excellent thing but the approach has been wrong. When was the final time the communications group was brought together plus tutored on approach? The particular messaging is one thing, prosecuting the message is another which is effective communication. I’ve noticed Yaw is in Kumasi yet we who communicate for that party were not invited. Whenever Ken Ofori Atta had been sending the thing to Parliament were we informed? Some thing you know certainly that the general public will be against, you should have affected public opinion. Was the press engaged? Civil society groupings how many were consulted, the number of chiefs were consulted, ” he asked on Accra-based OKAY FM. Source: MyNewsGh. com/ 2022Send your information stories to [email protected] and via WhatsApp on +233 202452509Related Subjects: FeatureGhana