Doctor Rauf Arif, an Associate Professor at the Texas Technologies University, social movement regarding change, and social media specialist, has urged anyone who keeps any government position to prevent offending online social motion campaigners with the hashtag “#FixYourself”.
According to him, using this kind of statements and counter hashtags against the #fixthecountry campaigners can fuel anger and become the motivation for social motion people to sustain the marketing campaign.
Dr . Arif made this particular known when he involved in a lively online dialogue with the Director of Study, Innovation and Development (DRID) at the Ghana Institute associated with Journalism (GIJ), Dr . Etse Sikanku in a virtual occasion organized in partnership with DRID from GIJ dwelling on the subject ‘FixTheCountry’ Campaign: Protest Actions, Communication Practices and Good Politics in a Digital Age.
Doctor Arif pointed out that online interpersonal movements are to create a beneficial change. He said, as opposed to traditional social movements that will take a lot of time to mobilize, the sustainability of every electronic social movement is fans who will want to see the outcome of the calls.
He indicated that individuals who join such motions are outcome-oriented people and can go at any length to make sure that they see the outcome of becoming a member of this cause.
Dr . Arif indicated that the social material of Ghana can change because of the high internet penetration as well as the rise of these digital interpersonal movements in the country.
He mentioned that social movements have a longer period of time to become a trend because it can reach the wider audience due to its efficiency citing examples from Egypt, Pakistan, and Tunisia exactly where digital social movements grew to become revolutions that caused interpersonal change and therefore indicated it should be handled stratgically.
This individual indicated that it’s critical that the government stops pointing fingertips at people which may cause them to the streets and trigger destruction to property plus loss of lives as the hyperbole of online social motions take place strongly on on the internet forms of communications than upon streets.
He urged the federal government to analyze the demands plus engage in political dialogues through social media and appoint the government personality as a representative exactly who tweets back at problems raised instead of using the hashtag, “#FixYourself” adding that this technique should be from the government to ensure that the “#FixTheCountry” social motion should be reform-oriented and not program change-oriented or revolution-oriented.
The particular “FixTheCountry” campaign was a hashtag started by a Twitter consumer and it gained millions of supporters in and outside Ghana and has driven mostly the particular youth calling for the govt to improve citizens’ lives.
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