Enjoyment pundit Arnold Asamoah-Baidoo provides bemoaned the latest publicity stop attempted by controversial dancehall artiste Charles Nii Armah Mensah, professionally known as Shatta Wale.
The artiste happens to be in police custody along with two other members associated with his team, Kojo Owusu Koranteng, also known as Nana Clod and Eric Venator, deckname Gangee after they circulated fake information about him being fatally injured in a drive-by capturing.
Speaking on Starr Nowadays with Naa Dedei Tettey, Arnold Asamoah-Baidoo, said Shatta Wale who is not a new comer to controversies and publicity tricks lost the plot these times.
“When you are pulling the stunt, there are two things must not do. One, the particular stunt must not affect the sensibilities of the consumers because all in all then what’s the point? Since you are doing the stunt in order to fixate our attention upon that product, and so this affects our sensibilities we are going to not buy it.
“Two, it must not be criminal. Therefore for Shatta Wale this individual missed the plot within pulling that stunt simply by offending the sensibilities from the consumers and two which makes it a criminally related issue.
“And for me, I thought this individual lost the plot. This is simply not how you pull a stop. You pull a stop to generate conversation like they have been doing over the years; to really put some attention upon whatever project he desires to push. So for me, I believe he missed the story this time”.
Mr. Asamoah-Baidoo further expressed disappointment within the actions of the artiste specifically with the caliber of individuals he has on his management group.
“That is quite disappointing. Once again it is more disappointing considering the people around him. After all he has a PR professional in Chris Koney, they have an astute manager with the intention of Bulldog, and he has people that you perceive to be quite smart. So for your pet to actually miss the storyline when it comes to PR stunts- and has been good at it, inch is shocking.
“I imply go through all the things he has completed over the period in producing conversations, generating talkability, he’s done it. So 1, it is very disappointing that it originated from him. Two, disappointing since the people around him cannot advise him that pay attention “guy” this one you are heading beyond (limits) and you could easily get yourself entangled in some law-related matter. I mean it’s very unsatisfactory and shocking” Mr. Asamoah-Baidoo told Naa Dedei Tettey on Starr Today.
Shatta Wale’s Road Manager commonly known as ‘Deportee’ is also getting pursued by the police for their role in the hoax which usually according to the police was distributed with the intention to result in fear and panic.
The authorities have served notice that “no one will be spared in the event that Police investigations point to their own possible criminal culpability in this particular matter”.
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